Working closely with DinHjemmebane, I was responsible for developing the visual direction across social media and marketing visuals.
Together, we defined what the brand needed visually, after which I developed a range of creative concepts designed to strengthen their identity and connect with their audience. One of these concepts was the logo match-cut video featured above, created to combine storytelling and branding in a simple yet engaging format.
As part of the logo film, I photographed approximately 75 football shirts from their collection, creating a consistent visual foundation for both e-commerce and marketing use. In post-production, I carefully aligned each logo and the sound design to give the content a dynamic and engaging feel. Additionally, I photographed some of their shirts with my drone to emphasise how many shirts they really have.
To further strengthen the storytelling, I produced four short introduction films, each made with a vintage-inspired 'stop motion' effect that reflected both the personalities of the founders and the nostalgic culture surrounding classic football shirts.
Alongside the product photography, I documented the company behind the scenes and photographed portraits of each founder, helping to put faces to the brand and create a more personal connection with their audience.
Across the entire project, the visual direction was built around a clean vintage look, authenticity, nostalgia and modern presentation to create a refined brand experience across all platforms.
Creative Direction: Benjamin Hedegaard
Videographer: Benjamin Hedegaard
Photographer: Benjamin Hedegaard
Editor & Colorist: Benjamin Hedegaard
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