I worked on this project for the furniture company RackBuddy in collaboration with Danish designer Søren Le Schmidt. The concept was built around the interview, supported by carefully crafted B-roll footage to strengthen the story and create a cohesive visual narrative. To make the opening more engaging, I animated the text so it seamlessly fades in and out with subtle motion blur, creating a dynamic yet refined introduction. I also filmed a 1.5-hour timelapse sequence and edited it to sync with the clicking sound effects, enhancing the overall rhythm and pacing of the film.
For the photography, I aimed for a clean and minimal aesthetic in the product images, while giving the portraits a more editorial look and feel.
Videographer: Benjamin Hedegaard
Editor & Colorist: Benjamin Hedegaard
Photographer: Benjamin Hedegaard
